On the floor

Live printing in action

Real setups from Nashville and beyond — the presses, the crew, and the merch coming off them. Most of these were shot on floors like Music City Center and at activations around The Gulch.

Merch Troop live event printing in Nashville — presses rolling at the event — Presses rolling at the event

Merch Troop live event printing in Nashville — fresh prints off the platen — Fresh prints off the platen

Merch Troop live event printing in Nashville — guests gather at the press — Guests gather at the press

Merch Troop live event printing in Nashville — custom merch, made on site — Custom merch, made on site

Merch Troop live event printing in Nashville — the line forms fast — The line forms fast

Merch Troop live event printing in Nashville — a working press station — A working press station

Merch Troop live event printing in Nashville — off the platen, still warm — Off the platen, still warm

Merch Troop live event printing in Nashville — made live, worn out the door — Made live, worn out the door

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